Burrell is hosting an AI Summit to explore the transformative potential of artificial intelligence in advertising. This event will gather industry leaders and experts to discuss the latest advancements, best practices, and challenges. We aim to deepen our understanding of AI's impact on all aspects of advertising, from strategy to analysis, so that we can deliver even more innovative solutions for our clients.

The summit's goal is to foster collaboration and knowledge sharing. We want to demystify AI, showcasing its practical applications and sparking conversations about ethical considerations. Ultimately, we envision the summit as a catalyst for innovation, shaping the future of advertising in the age of AI.

This is a free event, but an RSVP is required.

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Wednesday, April 23, 2025 (In-Person & Virtual)

9:30 AM CST: Arrival

10:00 AM - 10:15 AM CST: Welcome
Tara DeVeaux, Burrell CEO

10:15 AM - 11:15 AM CST: Session 1: AI Digital
AI Digital's Jude O'Conner will define AI and its expected business value, covering its current strengths and limitations in advertising. We'll then explore specific ways AI is used today for efficiency and results, like in media planning, and look ahead to its future impact on consumers and marketing strategies.
https://www.aidigital.com/

11:30 AM - 12:15 PM CST: Session 2: Mintel
Mintel will focus on its AI-driven capabilities, particularly Leap, a research tool that leverages AI to synthesize consumer trends and industry insights, as shown through Burrell's successful implementation. We're also advancing AI applications in multicultural research, with upcoming 2025 reports designed to deliver nuanced, AI-powered analyses. Lastly, we'll explore how AI-enhanced agency-client collaboration, through joint presentations, can drive dynamic discussions and strategic alignment, leading to more impactful, data-informed work.
https://www.mintel.com/

12:15 PM - 1:15 PM CST: Lunch

1:15 PM - 2:00 PM CST: Session 3: Axanexa
AXANEXA enhances organizational performance through AI-driven automation, integration, and workflow orchestration. We'll begin by establishing a foundational understanding of AI and then demonstrate how AI can accelerate and optimize business workflows. Finally, we'll explore the practical application of these concepts through NetSuite integration, showcasing how AI-powered automation can streamline operations within that platform.
https://www.axanexa.com/

2:15 PM - 3:00 PM CST: Session 4: Loeb & Loeb
John Monterubio addresses the critical need for ethical and responsible AI implementation in advertising. He delves into the nuanced definitions of 'responsible' versus 'ethical' AI, explores the legal pitfalls that arise with its use, particularly concerning generative AI and misinformation, and outlines the essential policy frameworks businesses must adopt to ensure compliant and beneficial AI integration. He aims to equip the audience with the knowledge to navigate this complex landscape and leverage AI's power responsibly.
https://www.loeb.com/en

3:15 PM - 4:00 PM CST: Session 5: Framestore
Framestore and the visual effects industry as a whole have been working with rudimentary AI tools since about 25 years ago, but it wasn't really called "AI" back then. Things have changed a lot recently. Our talk will focus on the past, present, and future of AI within the post-production workflow, how we use it, its weaknesses and strengths, and finally, where we think it is going.
https://www.framestore.com/

4:00 PM - 5:00 PM CST: Cocktails & hors d'oeuvres

Thursday, April 24, 2025 (Virtual Only)

10:00 AM - 10:15 AM CST: Welcome
Khari Streeter, Burrell Chief Creative Officer

10:15 AM - 11:00 AM CST: Session 7: TBD

11:15 AM - 12:00 PM CST: Session 8: TBD

12:00 PM - 12:30 PM CST: Break: TBD

12:30 PM - 1:15 PM CST: Session 9: TBD

1:15 PM - 2:00 PM CST: Session 10: TBD

2:00 PM - 2:15 PM CST: Closing Remarks
God-Is Rivera, Burrell Chief Strategy Officer

Thursday, April 24 Speakers:
Nem Perez, a filmmaker, director, and photographer, utilizes AI in his creative process and will showcase his experiences with the future of image creation technology. We'll explore how generative AI style transfer and performance capture revolutionize content creation and leverage tools like his Storyblocker platform to take ideas from concept to final production.
https://www.storyblocker.com/

Yuru Fayans of Stream Sights will focus on refining creative ideas through advanced testing and social listening tools. They will lead a discussion on the transformative impact of AI in marketing. We'll explore the forecasted evolution of AI agents towards practical AGI and how this shift could reshape consumer buying decisions and create AI-powered marketing teams. We'll then examine emerging trends like hyper-personalized, real-time content, the commoditization of AI agent creation, and high-quality content generation, culminating in a discussion on simulated AI audiences for campaign optimization. Finally, we'll provide practical steps for marketing teams to upskill and integrate AI, preparing for the future of marketing.
https://streamsights.com/

XSterotype is driving innovation in marketing and advertising, with a strong focus on inclusivity and diversity. Our discussion will center on the critical role of AI, specifically examining its potential biases and the importance of inclusive design. We'll explore these concepts through a presentation and live demonstration, showcasing how to build and implement AI solutions that are both innovative and equitable.
https://www.xstereotype.com/

AudioMob is revolutionizing brand outreach through in-game audio ads, collaborating with global leaders to achieve record-breaking campaign results. We'll explore how AI enables the creation and seamless scaling of multi-language audio ads, allowing brands to reach diverse audiences, including those speaking Arabic, Spanish, and Portuguese. We'll also delve into AI-driven contextual and hyper-personalized ad delivery, leveraging real-time data for maximum engagement. We'll showcase how AI optimizes performance, improves listen-through rates, and provides creative insights for continuous ad improvement.
https://audiomob.com/