Join the National Black MBA, Inc. South Florida Chapter for an immersive 2-day educational event lead by industry thought leaders designed for new and small business owners ready to build sustainable businesses in South Florida. This experience will cover essential topics including business strategy, finance, marketing, and sales strategies tailored to the local market. Attendees will gain practical tips, tools, and access to valuable resources to help grow and maintain their businesses. Whether you're just starting out or looking to strengthen your foundation, this event is your gateway to long-term success.

"Start Up I Scale Up I SUSTAIN" ::The Smart Start::

Friday April 25, 2025

6:00pm - 8:00pm

Session 1: "Build-A-Business 101"

Instructor: Dr. Jose Brache, Academic Director of the Huizenga Business Innovation Academy & Professor of Entrepreneurship at H. Wayne Huizenga College of Business and Entrepreneurship

SESSION OVERVIEW

• Defining Your Business Idea & Mission Statement
• Conducting Market Research 
• Identifying Your Target Audience
• Choosing the right Business Structure
• Developing an Operational Plan & Growth Strategy

AND MORE!!!!

Session 2: "Where The Money Reside?"

Instructor: Jennyfer Metelus, VP of Finance for the National Black MBA Association, Inc., South Florida and Owner of Beyond Tax and Accounting Firm

SESSION OVERVIEW 

• Understanding Start-Up Costs & Budgeting
• Setting Up a Business Bank Account
• Basics of Business Credit & Funding Options
• Managing Business Expenses & Tax Obligations
• Understanding Financial Statements

AND MORE!!!

"Start Up I Scale Up I SUSTAIN" ::The Smart Start::

Saturday April 26, 2025

10:00am - 12:00pm

Session 3: "Clicks, Content, COINS"

Instructor: Anthony Cass Clark, COO & Digital Marketing & Brand Strategist of ACC Unlimited

SESSION OVERVIEW

• Defining Your Brand Identity 
• Developing a Digital Presence
• Creating a Content Strategy & Social Media Plan
• Networking & Building Customer Relationships
• Measuring Marketing Success & Adjusting Strategies

AND MORE!!!

Session 4: "Sales Game Strong"

Instructor: Gina Fleitman, Senior Enterprise Business Development Specialist

SESSION OVERVIEW 

• Understanding the Sales Process & Sales Funnel
• Identifying Ideal Customers & Building a Lead List
• Mastering the Sales Pitch & Product Positioning
• Handling Objections & Closing the Deal
• Building Customer Loyalty & Repeat Business

AND MORE!!!